Title: Phase 1 - Instructor Notes (Instructor ONLY)
Course: ATEP - MMT: Module A: > Section: PHASE 1 CLARIFY THE PROBLEM: SPECIFICATIONS AND CONSTRAINTS

Phase 1 Teacher Notes:

Recommended movie for "PreliminarySketches" — (Sketches, research, patents):

The Story of Alexander Graham Bell - Drama, Biography, History. Stars Don Ameche, Loretta Young, Henry Fonda. The life story of Alexander Graham Bell, 1939, B&W.

Technical Article Review Answers:
“Defining the product specifications by customer needs”
1.  What has forced company managers to improve the product design process?  Rapid changes in consumer tastes and technology, demands a steady stream of new products and product features
2.  How does the author define new products?  New products include original products, product improvements or product modifications
3.  As a result of _____________ life-cycles, the voice of the customer gets more important.  Shorter
4.  Product specifications serve as the _________of the concept generation and the design process.   Guidance
5.  True or False:  The product development process is a variable process which cannot be defined in one way and be seen as guidance for all organizations.  True
6.  List three items that the structure of the product development process depends on.  1. The product itself    2. The product’s position in the market.  3. Its life cycle
7.  List the five stages of the product life-cycle:  1. Product development  2. Introduction   3.  Growth  4.  Maturity  5. Declining Stage
8.  Three typical markets that have a fast-paced life cycles are:   1. High-tech  2. Medical  3. Consumer goods
9.  How do companies stay competitive?   By increasing product quality (performance) and reducing costs, while concurrently improving product development speed
10.  Developing ____________ products is more time consuming than improving existing products.   New
11.  True or False:  The product development process is not a chronological completion of tasks but an iterative process which activities can overlap in time.  True
12.  The consumer needs are the basis for further product concept phases after they are converted into the:   Product specification
13.  Who defines quality?   The customer
14.  What techniques are used to determine the customer’s needs?  1.  Surveys  2.  Interviews  3.  Questionnaires  4.  Direct observation
15.  To assess target specifications, the _____  ______ must translate or be related to a certain matrix.  Customer needs.
16.  The consumer buys the product and not the _________________.  Specification