LinkedIn, with over 700 million professionals worldwide, presents a unique opportunity for connecting with individuals across various industries and organizations. According to a recent survey by ATE Central, 62% of respondents from the ATE community prefer LinkedIn as a social media platform for outreach, and 56% consider it the most effective platform for sharing out resources and deliverables. To shed light on effective LinkedIn strategies, ATE Central interviewed Samantha Hooker, Senior Marketing Specialist for Evalu-ATE and the Evaluation Center, at Western Michigan University.
Here are some key takeaways:
1. Strategic Shift to LinkedIn:
Evalu-ATE made a deliberate move from Twitter to LinkedIn, driven by a desire for a more professional and aligned platform. Samantha emphasized LinkedIn's potential for reaching a professional audience in the field of evaluation. This shift reflects a strategic move towards a platform that better aligns with project goals and values. Samantha highlights this,
"LinkedIn can actually be a really, really great tool for building community... It's easy to connect with people and it's a really easy platform to use for sharing out information in a professional manner."