Improving User Engagement
Creating and maintaining a website that effectively engages users requires strategy, assessment, and repeat evaluation. Drawing in visitors to learn about your project or center can help make connections, share knowledge, and bring new opportunities within and outside the ATE community. Here are some tips to increase website engagement and online traffic:
- Create compelling content. Ensure your website features clear, focused, and timely information that aligns with the interests of your target audience, such as project descriptions, student success stories, technical resources, or fillable templates.
- Improve usability. Follow guidelines and recommendations that allow all types of users to navigate and interact with content. This includes having alternative text for any images, ensuring compatibility with a variety of technologies, and running usability evaluation tools.
- Add interactive elements. Engage visitors by incorporating innovative features such as quizzes, surveys, contact forms, areas for question submissions, fillable worksheets, or interactive online tools.
- Ensure mobile adaptability. Optimize your website's design and layout to show up clearly on all types of devices, whether users are on a desktop, tablet, or smartphone. Several tools are available to assess a website's mobile friendliness, including Google Chrome's Lighthouse.
- Suggest related resources. Leverage the knowledge, work, and connections within fields and communities by providing links to relevant articles, research papers, upcoming events, or other projects and centers.
- Create an intuitive user experience. Design a clear, easy-to-follow layout that helps users easily find content without needing to hunt for relevant information. Limit pop-ups, implement straightforward navigation, and optimize website speed for further usability.
- Use interesting visuals. Incorporate high-quality infographics, visuals, videos, and diagrams to effectively share complex information and promote visual interest. Platforms like Canva provide templates and extensive libraries of free-source elements to use.
ATE Central's Microsite Service also offers projects and centers a way to quickly create a mini website, which can be used to share curriculum and other resources, showcase upcoming events, and provide progress updates.