Basic Principles of Survey Question Development

This webinar recording, provided by EvaluATE: Evaluation Resource Center for Advanced Technological Education, covers the "fundamental principles of survey question construction to enhance the validity and utility of survey data." Lori Wingate and Lyssa Wilson Becho from EvaluATE go into detail on each of the 12 basic principles for survey question development. Throughout the presentation, examples are used to demonstrate successful survey questions, response options, and survey formatting.

The webinar recording runs 1:04:05 minutes in length. Presentation slides and a 2-page handout are included. The handout lists the twelve principles and examples of ordinal scales of various lengths.